For most TO B brands, the Internet has grown from its initial boom to a relatively mature one. The market dividends and traffic dividends 10 years ago have failed, and competition has continued to increase. Different TO B companies Fax List have also begun to explore their own ways of survival, whether it is operating an independent brand, or making small steps to enter the TO C market with a certain category, or creating a new brand and building a new team from scratch.
It is a transitional transformation of enterprise transformation. It can be said that in the current competitive environment where there are wolves before Fax List and after tigers, brand improvement is the only way. Break the thinking mode, break the business model, break the business model, break the organizational model, break the behavior model, and force enterprises to increase their awe of the market from top to bottom, and start to change from IPM thinking (idea-product-market) to MRP thinking (market-demand-product). ToB companies operate like a butterfly, with a butterfly effect. Its core is three aspects: product, marketing, service. Where the product is the torso, and the marketing and service are the wings. Behind it, strong organizational support is needed.
These four aspects work together, and there can be no shortcomings. Chinese brands have a great feature. They are often very good at making products, but not very good at telling stories. But we can't do it secretly, we have to let the world Fax List know when we do it. For example, for B-end users, it is necessary to amplify the core competitiveness of the brand in the industry: one is demand perception, the other is product iteration, and the third is value delivery. Through storytelling, it is necessary to solve "whether the market is big enough" and "why are you?" "The problem.