The message, in these cases, is very careful and seeks to regain customer trust with new, higher quality products, lower prices or marketing campaigns that manage to empathize with users. Tools that help in positioning: Although traditional marketing is still applied, it has lost strength in favor of digital.
Any self-respecting brand must have its place in the online world. This is important to determine the positioning not only in the mind of the consumer, but also within the buy email database network itself. A good tool to position ourselves quickly is the SEM ( Search Engine Marketing ) campaigns in Google Ads, where we can bid on the keywords related to our project or sector.
Another differential factor is SEO Positioning ( Search Engine Optimization ), which is based on organic positioning in the main search engines through the keywords or keywords that interest us. We teach you how to correctly implement a SEM and SEO strategy with our SEM Course and SEO Course . Creating a web page in accordance with the brand image and careful profiles on social networks that humanize the brand also supposes a differential value.