What happened to the once-hot "sharing economy" now? The use of "shared" products that have been spread all over the streets and have been touted by countless capitals to subvert tradition and create a new economy seems to fade away with the passage of time, leaving a trace of chicken feathers. Image source: E-commerce online How hot the "sharing economy" was in 2017, how lonely it is now. Now when it comes to sharing, what comes up is nothing more than shared bicycles, shared charging treasures, and at most one shared car. and then? anything else?
But at that time, the pigs that took off on the "sharing economy" were far more than these, such as shared massage chairs, shared offices, shared basketballs, shared umbrellas and today's protagonists shared wardrobes, and a few people remember their past scenery. . When the wind blows over, the pig without wings is just a pig after all, and it can only job title email list end up with bruises all over its body. Recently, Yiersan, a shared clothes rental platform, sent a text message to users, which mentioned that Yiersan will close its service on August 15, 2021, and will stop members from placing orders on July 13. On the 23rd, the trunk return reservation channel will be closed, and the channel for the unified refund of membership fees and deposits will be opened from August 1st. Image source:
Yi Ersan official website As a non-target group, Astar came into contact with a similar concept for the first time. It was also in the "White Collar Wardrobe Project" of the TV series "We Are All Good". At that time, I also thought that this episode could only appear in TV series. prophecy. Image source: TV series "We are all good" This concept is very new in 2015, and more than 10 projects have emerged on the track at a time, including Goddess Pie, Yiku, Doraemon, Magic Wardrobe, Tote Suitcase and so on. Related companies were also quickly sought after by capital. Goddess Pie received $18 million in Series A financing, and Doraemon received $12 million in Series A financing... Yi Ersan received millions of yuan from Wang Gang, an investor who had invested in Didi, in the angel round. From the end of 2015 to 2018, it has received multiple rounds of financing from star investment institutions such as Jinsha River Ventures, Sequoia, IDG, SoftBank China, ZhenFund, and Alibaba. Among them, the largest one was the C round of financing of 50 million US dollars, and the valuation of the last round of financing was also as high as 2.6 billion. At that time, Yi Ersan was not very good.