Google has started showing carousels with local reviews (and Q&A content) on local business profiles, when they're relevant to the search query and there are enough "high Industry Email List reviews". quality". It has also started automatically creating posts from GMB photos. These auto-posts also cannot be deleted by the business owner. Google showed a "request quotes" button in local results. It is available to businesses participating in the Local Industry Email List Services Ads (LSA) program and those that have passed the “Google Guarantee” background check. This is similar to the same functionality tested in July.
It also tested a “choose area” feature Industry Email List that allows mobile users to further refine the search area below the city level. On the other hand, it now allows companies to designate a major metropolitan area (MSA) as their service area, rather than providing a Industry Email List long list of smaller areas that the company serves. The local SERP is changing Most of these changes above impact local merchants, but some developments are clearly more important than others. Google uses machine learning extensively to improve relevance and automatically generate content (posts, reviews in carousels)
For uses that vary by query and context. It also Industry Email List makes local-mobile search results much more visual. As a result, David Mihm singled out "image-focused packs and carousels" as a new and significant change. Mike Blumethal agreed and said, “Redirecting reviews to answer questions and answers, providing a more granular understanding of reviews, and answering product questions through the carousel” were key changes. Carrie Hill also Industry Email List highlighted the query carousel and said, “The surface review, Q&A posts, and product feed content above the address and phone [information] are a big change.”