The easier it is to find a content offering and the easier it is to access the higher the probability of reaching the target customer. Some formats have proven particularly effective in content marketing: The most used content formats All formats have fundamental properties in common: They offer extensive subject-specific information that provides consumers with recognizable benefits and added value. White paper Spontaneous purchase decisions are rare in BB. Rather interested parties first obtain comprehensive information before even considering a product or service provider. That's why white papers are a proven method to generate BB leads. With whitepapers you can support the research process and show professional expertise.
Provide your target customer with relevant information the added value of which justifies the disclosure of company information in return. The content offered is usually directly Latest Mailing Database related to your product. This already results in the first and basic step of lead qualification With the request the recipient documents his basic interest in your solution or service. Webinars In BB products or services usually require more advice than in the BC area. Before a purchase decision is made interested parties like to compare several providers and products.
They want to get a feel for whether they are making the right decision with the solution or the service. If you as a provider use a webinar to generate leads you can show your product to several people at the same time highlight advantages and fields of application and finally answer questions from the viewers. The inhibition threshold to participate in a webinar is usually lower than registering for an online demo so you also achieve higher conversion rates herecan. The lead is generated when the interested party registers who in return can take part in the webinar free of charge. BB leads at the push of a button The modern alternative to buying an address.