If your competitors care about SEO, then they’re probably ranking for keywords that you’re not ranking for.
Although that might sound like a negative, it can be a positive.
If your competitors have done keyword research and found topics that you missed, they’ve done the hard work for you. You can find new and valuable keywords just by running a competitive keyword analysis.
Here’s what you’ll learn in this post:
What is keyword competitive analysis?
Why should you do one?
How to do a competitor keyword analysis
What is a keyword competitive analysis?
Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don’t.
Why should you do a keyword competitive analysis?
If your competitors are targeting relevant keywords and getting traffic from them, then they’re likely highly relevant to your business, too.
How to do a competitor keyword analysis
The keyword competitive analysis process is roughly the same whether you’re looking for new topics to cover or gaps in existing content.
In this section, we’ll focus on uncovering new topics.
(Jump to the next section if you want to find gaps in existing content).
Find competitors
Use a content gap tool
Look for valuable topics
Assess ranking difficulty
1. Find competitors
Even if you already have an idea who your business competitors are, it’s important to know that business competitors aren’t always the same as your search competitors. When looking for relevant and valuable topics to cover, it’s better to analyze the latter.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
To illustrate the difference between business and search competitors, consider us and backlinko.com. We make money selling SEO tools whereas Brian Dean, the founder of Backlinko, makes money selling SEO courses. Although he’s not our direct business competitor, we’re competing for many of the same keywords because we’re fighting for the same audience.
Let’s look at three simple ways to find online competitors.
a) Run a Google ‘related’ search
The related: Google search operator finds websites related to yours. Just search for related:yourwebsite.com
SIDENOTE. It’s fine to use a subfolder or subdomain if you’re looking for competitors for a particular part of your website like a blog.
Note that this method can be a bit hit and miss. If your site is quite new and doesn’t yet rank for many keywords, you might only see a few search results. Either way, make sure to check the sites manually before moving on to the next step. If they don’t look like competitors, ignore them.