Better results from your email marketing. However, if you just randomly create two different subject lines for each campaign, you might not get the best results. Coschedule, a startup that uses campaign monitor to send its popular email newsletter, the content marketing update, recently wrote about how they systematically a/b test email subject lines to find out what works. For their audience. Read on to learn about the step-by-step process coschedule uses to test subject lines to give you some ideas on how you can improve your email marketing results. A step-by-step process for testing subject lines step 1: decide what you want to learn
The first step to systematically testing subject lines is to decide what you want to learn about your audience. To do this, try to think of any questions or company mailing list uncertainties you encountered while writing email campaign subject lines:are long or short subject lines better for my audience? Does including a number in the subject line get my audience to open emails? Is subject line personalization working for my audience? Should I phrase the subject line as a question rather than a statement?
Once you have calculated all the things you want to learn, you can then turn them into a spreadsheet to measure the results. For example, if you want to know whether long or short subject lines are best for your audience, you'll need to add a column to your spreadsheet for "Character count" to record the effect this has on key metrics such as open rates. . Take a look at the coschedule spreadsheet used to get a better idea of how it works:date title open unsubscribes emv chrctr