If someone aims to increase their reach, it is worth preparing a separate campaign aimed at the advertising network with properly refined banners. In this case, the banner will be created from the headlines and texts that have been created for the campaign. This makes its visual aspects quite poor. It is also worth bearing in mind that banner advertising and advertising in the search network usually reach the user at a different stage of the sales funnel, which means that the targeted message should also have different aspects. In addition, combining these types of campaigns can make it more difficult to control and optimize because both types have different numbers, e.g. avg.
The CTR for banner ads is typically much lower than for Mexico WhatsApp Number List search ads. It's a bit like we were doing a ski jumping competition in which Kamil Stoch and Justyna Kowalczyk would participate. After which, after their trials, we would take the average of their results, because they are both Olympic champions in a sport related to skiing. In the case of the "Add partners in the Google search network" option, the matter is not so obvious. Onet.pl is an example of such a partner. A user who enters a password in the search engine on this page may also see our ad.
Of course, as long as we have this option enabled. However, it is assumed in the industry that this traffic converts worse and usually wastes the budget. However, we believe that it is worth testing, as relying on general statements and average results can lead to incorrect conclusions. Especially that this data can be easily segmented and compared in the panel. However, in the case of limited budgets, we recommend focusing only on the Google search engine, i.e. unchecking both of these options.