And depending on your industry, there are potentially thousands of topics your target audience is searching for that you may not be covering. For example, let's say you have an SEO company that has dozens of posts about advanced SEO techniques. However, you notice that readers very often leave your page quickly. In cases like this, identifying and fixing content gaps can help you retain readers and increase your chances of conversion. Why is it important to identify content gaps? Finding and fixing content gaps is time-consuming, but the results are worth it.
Improved SEO Identifying and improve your site's search engine rankings. This is important because 88% of people only visit links on the 1st page of search engines. Better connect with your target audience Correcting content gaps can give your readers exactly what they're looking for, thus creating a phone number list connection to your site. It is therefore important to build a relationship with your audience. After all, 64% of people say they have developed a personal relationship with a brand.
Optimized buyer journey Identifying and fixing content gaps reduces bounce rates, increases time on site and potentially improves your conversion rate, resulting in more sales. Different types of content gaps While not all content gaps are the same, identifying and understanding them is key to resolving any ongoing issues. Keyword gaps All keywords are not the same. For example, the CTR for the top spot on Google for single word search queries is 32.5%. However, starting from position two, the CTR for long tail keywords is higher than the CTR for single word queries. So if you've been focusing all your marketing resources on short, popular keywords, it might be time to make a switch.