The brand value of the company has increased, overthrowing the throne of the then national champion Deutsche Telekom. Brand Value Study The Brand Value Study has once again identified as the worlds most valuable brands globally, and the changes in the top five from the previous year are not surprising. The Brand Equity Study once again identified it as by far the most valuable brand in the world. The brand value of this technology company from California has increased by about million US dollars compared with last year. As in the previous year, Samsung USbillion, Google USbillion.
Microsoft USbillion and USbillion followed in second to fifth place US$. Large tech companies lead again this year, followed by banks and telecoms. Also visit our successful brand management workshop Brand Value Study Makes LEGO the Strongest Brand In addition to the brands economic value, the study also collects brand whatsapp mobile number list strength using a specially developed index Brand Strength Index following Ferraris years in this ranking This year LEGO has risen to the top of the ranking points after a distant lead. of branding experts see The Lego Movie as a decisive factor in this shift. Ferrari, on the other hand, could only finish th points this year. PwC points.
Red Bull points, Unilever points and McKinsey & Company points ranked second to fifth. If you want to learn more about successful brand management and the secrets of building a great brand, we recommend our successful brand management seminars. Do you want to enhance your brand value? We help you! This entry was posted in General, International Marketing, Brand Management, Market Research, Research as of the date. Keywords brand, brand awareness, brand management, brand image, brand management, brand research, brand value. Similar ArticlesBrand ValueBrand Value Current Rankings, Definitions and Calculation Options Year Brand.