That’s the salesperson’s job, right? A marketer who finds that certain claims get more clicks and calls may not stop to wonder whether or not those claims are also producing more sales. Unfortunately, while those claims may produce more leads, they also produce leads with unrealistic expectations—resulting in happy marketers, but upset sales people and customers. Whether you meant to or not, guess what you just started marketing Snake Oil So, how do you know when marketing has started to sell snake oil? Try asking the sales team! Ask your salespeople for feedback about the expectations of your leads. If sales can’t realistically meet those expectations, you should either change your marketing.
CHANGE THE PRODUCT Changing Whatsapp Database the product can take a lot of effort and may or may not be feasible, but if people respond a lot better to a certain marketing message or offer, you may have just discovered an unmet market need. After all, when you first launch a new product or service, you usually have to make some assumptions about who needs it and why. You start marketing based on these assumptions, but it often turns out that the market wants something different than you anticipated. What seemed like the perfect product for one market pain point may end up actually attracting customers with a different problem.
If you can figure out what your market really wants and adjust your offer to meet that need, you can often end up with a much larger and happier customer base. The question is, how do you know if your marketing has uncovered a new market opportunity? Try asking the sales team! As the on-the-ground members of your team, salespeople know what gets people to buy and why they buy it. They know what aspects of the product are most exciting to potential customers and how to best bring up those selling points.